Ten years ago, I started a business that completely changed my life—and my family's life.
At the time, I had no idea that one decision would shape the next decade, introduce me to thousands of brides, allow me to create with flowers everyday, and teach me lessons that no business book ever could.
Most people assume I chose flowers because I loved them. While that's certainly true, it wasn't the reason I decided to build the business.
I was actually very strategic.
At that point in my life, I wasn't searching for a passion project. I was searching for a business that would allow me to work from home, earn a good living, and really be present for my growing family. I spent countless evenings researching different industries, studying trends, and asking myself one question over and over again:
What kind of business would allow me to build the life I wanted?
That search eventually led me to sola wood flowers.
At the time, they were becoming incredibly popular in the wedding industry. Brides loved that they lasted for a lifetime, could be customized in almost any color, and offered something different from traditional fresh flowers. To me, it wasn't just a creative business—it was a growing market with lots of opportunity.
So I took the leap.
Looking back now, it's amazing to think about everything that came from that one decision. Over the years, my business grew in ways I never imagined. And it taught me lessons that no business book could have ever prepared me for. Some of those lessons came through exciting milestones, while others came through mistakes, difficult seasons, and learning things the hard way.
More than anything, I learned that building a business changes you.
And that's exactly where this story begins.
For a long time, I believed that once you found the right business, you simply kept building it forever.Â
I don't believe that anymore.
Over the last few years, I've slowly realized that the business I built over ten years ago no longer fits the life I'm trying to build today.
There wasn't one dramatic moment that made me feel this way. It happened gradually. As life changed, my priorities changed with it. I found myself wanting more flexibility, more freedom to create, and a business that didn't depend so heavily on physical products.
Running a physical product business is rewarding, but it's also incredibly demanding. There are supplies to order, inventory to manage, products to make, orders to pack, and shipments to send. The work never truly stops. For years, I accepted that rhythm.
But today is different.
One of the biggest realizations I've had is that businesses and their direction can change. They're not something we have to promise to keep exactly the same forever. Businesses exist to serve a purpose, and sometimes that purpose changes because we change.
I don't see this transition as walking away from what I built. Instead, I see it as building on the foundation that business gave me.
Everything I know about customer service, websites, Etsy, Shopify, SEO, blogging, and creating products began because of that floral business. It gave me experiences I couldn't have learned any other way, and for that I'll always be grateful.
Now I'm taking those lessons into a new chapter.
I'm still passionate about the wedding industry, but I'm becoming increasingly drawn to digital products and education. I want to create tools that help couples plan their weddings, and I also want to share what I've learned with other entrepreneurs who are building businesses of their own.
This blog is where those two worlds come together.
Some days we'll talk about wedding planning. Other days we'll talk about Etsy, Shopify, blogging, SEO, or the realities of building a business that grows alongside your life. I'll share what's working, what isn't, the mistakes I'd never make again, and the lessons I'm still learning.
I don't have everything figured out and I won't ever pretend to.
What I do have is years of experience, a willingness to keep learning, and an excitement for what's ahead.
I look forward to writing more articles on business to share with you.